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  2. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Mobile advertising. v. t. e. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

  3. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  4. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Curve of sales as a function of the time of the product on the market. After a plateau in sales at product maturity, a steep decline can follow. The product life cycle (PLC) is a tool used by marketing managers to gauge the progress of a product, especially relating to sales or revenue accrued over time. The PLC is based on a few key ...

  5. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    Promotional media. Research. v. t. e. Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing.

  6. Business-to-business - Wikipedia

    en.wikipedia.org/wiki/Business-to-business

    Business-to-business. The "electronic components district" of Guangzhou, where numerous shops sell electronic components to other companies that would use them to manufacture consumer goods. Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another.

  7. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...

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