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Fashion activism is the practice of using fashion as a medium for social, political, and environmental change. The term has been used recurringly in the works of designers and scholars Lynda Grose, Kate Fletcher, Mathilda Tham, Kirsi Niinimäki, Anja-Lisa Hirscher, Zoe Romano, and Orsola de Castro, as they refer to systemic social and political change through the means of fashion.
Fast fashion's meteoric rise is apparent in retail giants like Shein and Uniqlo, which both saw more than 20% revenue growth between 2022 and 2023 alone. ... economic and political issues can ...
Fashion innovation is not just confined to the upper class but can come from the innovators amongst the different socioeconomic groups. [4] Thus, known as the trickle across theory. [5] The theory's roots from new fashion adoption influences 'simultaneously by different social economic group and are contained within the different groups'. [6]
In fact, they can influence a wide range of scenarios, from the result of a sporting event to how an interviewer perceives capability to perform well in a job role. [3] [4] Fashion psychology holds significant relevance for marketers as they strive to comprehend the variables that enhance the likelihood of a product's adoption by a consumer group.
Political communication has long used political persuasion, which is a key subfield for rhetoric studies. Political figures understand the role of the media in gaining the acceptance of voters. [18] For example, political communication delivered through social media tends to be accompanied by social interaction and public opinion. [19]
[15] [16] Fashion consumers, specifically those in generations Y and Z, may be more influenced by influencers in the context of the fashion industries as they often view them as friends and personal assistants. [15] Fashion influencer marketing on social media platforms have led fashion consumption on social sopping services. [17]
The history of trickle-up fashion and the influence of the digital world brought an evolution to the fashion industry. As particular styles began to draw attention on the streets and digital space trends, top designers incorporated them into their collections: an example is Gucci 's collaboration with a famous graffiti artist, or retailers such ...
The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...