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Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
It featured a court magician who is asked to turn things into cases of Bud Light. [20] The second ad in the trilogy "Ye Olde Pep Talk" aired for the AFC and NFC Championship games. [21] [22] [23] For Super Bowl LII, Bud Light aired "Ye Olde Pep Talk" as well as debuting the third one in their trilogy called, "The Bud Knight".
The 60-second spot, called “Easy Night Out,” is part of Bud Light’s year-long rebrand that debuted at last year’s Super Bowl. This year’s goofy ad features a “new character in the Bud ...
What’s the equivalent of a golden ticket to Willy Wonka’s chocolate factory for sports fanatics? That’s a simple one.
She said Bud Light sent her “possibly the best gift ever” and showed a picture of a blue tallboy can with her face on it. She ended the video with “Love ya! Go team.
"The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...
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Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.