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  2. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Corporate image campaigns have been ...

  3. Viral email - Wikipedia

    en.wikipedia.org/wiki/Viral_email

    In this sense, the process is similar to that of an email chain letter, but typically without the explicit requirement to pass it along that is a common part of the chain letter model. A common commercial application for viral emails is that of the viral advertising campaigns: promotional emails are specifically created so that they follow a ...

  4. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  5. List of Burger King marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_Burger_King...

    While successful, the campaign drew scorn for sexual double entendres and a lawsuit from Slipknot in regards to the promotion alleged copying of Slipknot's "look and feel". [15] [16] Chick Flix; Chickflix.com, a play on the term "chick flicks", was another interactive website campaign based on BK's Chicken Fries. At the website, users could not ...

  6. Letters: Vetting school board candidates; From discussion to ...

    www.aol.com/news/letters-vetting-school-board...

    Editor’s note: The CDT welcomes letters endorsing candidates in the primary election and will accept letters that are received by May 11. Letters are subject to editing, must be based on facts ...

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...

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