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  2. Branding agency - Wikipedia

    en.wikipedia.org/wiki/Branding_agency

    The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion. Branding is the process of developing a company's brand, including name, identity system, brand architecture, and messaging platform. These aspects will lead to the development of ...

  3. Advertising agency - Wikipedia

    en.wikipedia.org/wiki/Advertising_agency

    An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside ...

  4. The Interpublic Group of Companies - Wikipedia

    en.wikipedia.org/wiki/The_Interpublic_Group_of...

    The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]

  5. Category:Advertising agencies of the United States - Wikipedia

    en.wikipedia.org/wiki/Category:Advertising...

    Pages in category "Advertising agencies of the United States" The following 200 pages are in this category, out of approximately 208 total. This list may not reflect recent changes .

  6. Grey Global Group - Wikipedia

    en.wikipedia.org/wiki/Grey_Global_Group

    Grey Group is a global advertising and marketing agency with headquarters in New York City, [1] and 432 offices in 96 countries, operating in 154 cities. [2] It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.

  7. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Arthur Nielsen – founded one of the earliest international advertising agencies and developed ratings for radio & TV; David Ogilvy (businessman) – pioneered the positioning concept and advocate of the use of brand image in advertising; Charles Coolidge Parlin (1872–1942) – regarded as the pioneer of the use of marketing research in ...

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