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Gen Z has also had to deal with coming of age during the pandemic, but millennials may have been less influenced by the shift to online environments that the pandemic helped facilitate.
Namely, millennials and Generation Z have lived through the Great Recession, followed by an incredible 10-year bull market, then an unprecedented global pandemic and historic inflation.
Gen-Z loves thrift shopping and buying second-hand, so much so that certain thrift shops have noticed a decline in the quality and variety of items in your average thrift shop. Young people are no ...
For years, marketers were obsessed with understanding millennial spending behavior, and while this generation still holds immense influence, a younger cohort has risen into the spotlight: Gen Z ...
Gen Z is a very spending-conscious generation. When shopping, 73% of millennials are not willing to exchange an item for a lower-priced alternative; however, only 62% of Gen Z are not willing to ...
Shopping addiction is characterized by an eagerness to purchase unnecessary or superfluous things and a lack of impulse control when it comes to shopping. It is a concept similar to compulsive buying disorder (oniomania), but usually has a more psychosocial perspective, [1] or is viewed as a drug-free addiction like addiction to gambling, Internet, or video games. [2]
Gen Z -- currently aged 11 to 26 -- is facing a specific set of financial challenges. Becoming young adults amid a tricky economic landscape that includes stubborn inflation and soaring interest...
Baby boomer parents are handing over money to their Gen Z and millennial children, allowing them to fuel strong consumer spending, according to Meredith Whitney, the onetime "Oracle of Wall Street ...