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According to a McKinsey study, 63% of Gen Z global consumers plan to treat themselves/splurge over the next three months, while only 50% of millennials said the same. This trend of Gen Z splurging ...
Namely, millennials and Generation Z have lived through the Great Recession, followed by an incredible 10-year bull market, then an unprecedented global pandemic and historic inflation.
For years, marketers were obsessed with understanding millennial spending behavior, and while this generation still holds immense influence, a younger cohort has risen into the spotlight: Gen Z ...
Thrift Shopping Over Buying New. Gen-Z loves thrift shopping and buying second-hand, so much so that certain thrift shops have noticed a decline in the quality and variety of items in your average ...
Gen Z -- currently aged 11 to 26 -- is facing a specific set of financial challenges. Becoming young adults amid a tricky economic landscape that includes stubborn inflation and soaring interest...
While both Gen Z and millennials have lived through economic recessions in the 21st century, the two generations are less alike financially than you may expect. Discover: 13 Ways To Make $100 in ...
Baby boomer parents are handing over money to their Gen Z and millennial children, allowing them to fuel strong consumer spending, according to Meredith Whitney, the onetime "Oracle of Wall Street ...
Millennials have surpassed baby boomers as the largest generation in the United States, so it's vital for retailers to understand the average millennial spending habits of someone born between 1981...