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Ethics is the philosophical study of moral phenomena. Also called moral philosophy, it investigates normative questions about what people ought to do or which behavior is morally right. Its main branches include normative ethics, applied ethics, and metaethics. Normative ethics aims to find general principles that govern how people should act.
The center is named for Arthur W. Page, whose views have been distilled into the Page Principles: (1) tell the truth; (2) prove it with action; (3) listen to stakeholders; (4) manage for tomorrow; (5) conduct public relations as if the whole enterprise depends on it; (6) realize that an enterprise's true character is expressed by its people; and (7) remain calm, patient and good-humored.
From this model of Kantian ethics, O'Neill begins to develop a theory of justice. She argues that the rejection of certain principles, such as deception and coercion, provides a starting point for basic conceptions of justice, which she argues are more determinate for human beings that the more abstract principles of equality or liberty ...
In moral philosophy, deontological ethics or deontology (from Greek: δέον, 'obligation, duty' + λόγος, 'study') is the normative ethical theory that the morality of an action should be based on whether that action itself is right or wrong under a series of rules and principles, rather than based on the consequences of the action. [1]
In deontological ethics, mainly in Kantian ethics, maxims are understood as subjective principles of action. A maxim is thought to be part of an agent's thought process for every rational action, indicating in its standard form: (1) the action, or type of action; (2) the conditions under which it is to be done; and (3) the end or purpose to be achieved by the action, or the motive.
Applied ethics – using philosophical methods, attempts to identify the morally correct course of action in various fields of human life.. Economics and business Business ethics – concerns questions such as the limits on managers in the pursuit of profit, or the duty of 'whistleblowers' to the general public as opposed to their employers.
Principlism is an applied ethics approach to the examination of moral dilemmas centering the application of certain ethical principles. This approach to ethical decision-making has been prevalently adopted in various professional fields, largely because it sidesteps complex debates in moral philosophy at the theoretical level.
In ethics and social sciences, value denotes the degree of importance of some thing or action, with the aim of determining which actions are best to do or what way is best to live (normative ethics), or to describe the significance of different actions.