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Rayne (also known as H. & M. Rayne) was a British manufacturer known for high-end and couture shoes. Founded in 1899 as a theatrical costumier, it diversified into fashion shoes in the 1920s. Founded in 1899 as a theatrical costumier, it diversified into fashion shoes in the 1920s.
H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational fashion retailer headquartered in Stockholm. Known for its fast fashion business model, H&M sells clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and ...
With a Royal Warrant to both the Queen and Queen Mother, Rayne shoes were worn by high society and film stars. [2] Under his stewardship H. & M. Rayne took a stake in Genesco – then the largest shoe company in the world – secured licensing deals with Bergdorf Goodman and Bonwit Teller and encouraged British designers to embark on franchising.
The brand is described as "creating contemporary minimalist collections for mid-range prices" [2] for women and men. COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products. [3]
Chain of shoe shops based mainly in London. In 1937 the business was purchased by K Shoes, [79] who completed a deal with Clarks and split the shops between them, with Clarks keeping eight. Clarks were not allowed to operate them under the Abbotts name, so chose the name Peter Lord. K Shoes operated the remaining shops under their own name.
The shoes, trousers and jeans will be UK and Bangladeshi-sourced and the T-shirts will involve fair trade cotton from Senegal, Bangladesh, India and Pakistan. Beachwear may be added to the list if the success continues. [26] [27] It has a sub-brand product range called Denim which deals with women's jeans. [citation needed]