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Bournville (/ ˈ b ɔːr n v ɪ l /) is an affluent model village on the southwest side of Birmingham, England, founded by the Quaker Cadbury family for employees at its Cadbury's factory, [2] and designed to be a "garden" (or "model") village [3] where the sale of alcohol was forbidden. [4]
William Lever's Port Sunlight had a village green and its houses espoused an idealised rural vernacular style. [7] Quaker industrialists, George Cadbury and Rowntrees built model villages by their factories. Cadbury built Bournville between 1898 and 1905 and a second phase from 1914 and New Earswick was built in 1902 for Rowntrees. [11]
Owing to George Cadbury's Quaker beliefs, he sought to provide decent quality homes in a healthy environment which could be afforded by Cadburys workers. The houses were designed by architect William Alexander Harvey. In 1900, Bournville Village Trust (BVT) was founded to administer and develop the village and its surroundings. [2]
Cadbury developed the business with his brother Benjamin, and later his sons Richard and George. George developed the Bournville estate, a model village designed to improve the living conditions of company employees. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products.
The museum contains the Laurence Cadbury Collection, a unique collection of furniture and domestic objects intended to give the feel of a house from the 17th century. Laurence Cadbury was George Cadbury's fourth son, and the collection at Selly Manor is a testament to his interest in collecting fascinating items.
Born into an artistic family, Harvey studied architecture at the Municipal School of Art in Birmingham, and was appointed by George Cadbury to work on houses in Bournville in 1895 aged just 20. Cadbury's objectives in Bournville were the construction of decent quality homes at prices affordable to industrial workers.
Bournville (1895), near Birmingham, was established by the Cadbury brothers, George and Richard. George and Richard Cadbury chose to transfer the Cadbury factory to this new site to provide their employees with improved living conditions and a country environment that they could enjoy – a far cry from Birmingham's busy, smoky city centre.
George Cadbury was the son of John Cadbury, a tea and coffee dealer, and his wife Candia. [1]The Cadburys were members of the Society of Friends or Quakers.. He worked at a school for adults on Sundays with no pay, despite only going to the school himself till he was fifteen. [2]