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Intuitive decision-making is based on implicit knowledge relayed to the conscious mind at the point of decision through affect or unconscious cognition. Some studies also suggest that intuitive decision-making relies more on the mind's parallel processing functions, while deliberative decision-making relies more on sequential processing.
Malcolm Gladwell described intuition, not as an emotional reaction, but a very quick thinking. [5] He said that if an individual realized that a truck is about to hit him, there would be no time to think through all of his options and, to survive, he must rely on this kind of decision-making apparatus, which is capable of making very quick judgments based on little information. [6]
For example, Gladwell claims that prejudice can operate at an intuitive unconscious level, even in individuals whose conscious attitudes are not prejudiced. One example is the halo effect, where a person having a salient positive quality is thought to be superior in other, unrelated respects. The example used in the book is Warren G. Harding.
Making decisions is something we do constantly - and new research has put a number to the amount of conscious choices we make on a daily basis. ... In comparison to major life decisions like ...
Intuition was assessed by a sample of 11 Australian business leaders as a gut feeling based on experience, which they considered useful for making judgments about people, culture, and strategy. [45] Such an example likens intuition to "gut feelings", which — when viable [clarification needed] — illustrate preconscious activity. [46]
Many of the individuals studied use intuition as an effective approach to making important decisions. The experimenters' goal is to evaluate the risk and benefits of using intuition. Their results show that this is a troublesome decision tool. [7] Affective reactions that accompany judgements are not necessarily voluntary, but are automatic ...
Logical decision-making is an important part of all science-based professions, where specialists apply their knowledge in a given area to make informed decisions. For example, medical decision-making often involves a diagnosis and the selection of appropriate treatment. But naturalistic decision-making research shows that in situations with ...
An example of this is someone who as a student is hard working and intelligent, but as a sibling is caring and supportive. Decision-making involves the use of both automatic and controlled processes, but also depends on the person and situation, and given a person's experiences and current situation the decision process may differ. Given that ...