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The TRESemmé brand was launched in 1947 by Godefroy Manufacturing, and was bought in 1968 by Alberto-Culver, a manufacturer of hair and skincare products.The original intention was to only distribute the products of the brand within beauty salons; however, as the product line became more popular, it was marketed to supermarkets and pharmacies.
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Alberto-Culver was purchased by consumer goods company Unilever on September 27, 2010 for US$3.7 billion. [10] The terms of the acquisition required Unilever to divest selected hair care brands and its entire food business in the USA to other companies to satisfy antitrust concerns (in the late 1990s, Unilever had purchased Alberto-Culver's historic Chicago rival, Helene Curtis).
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