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In August 2018, Juul introduced pods in 3 percent strengths for its mint and Virginia tobacco flavors. [73] This is equivalent to 30 mg/ml. Each cartridge contains propylene glycol, glycerin, flavorings, and nicotine salts. [74] Juul pods came in eight flavors until late 2019, of which mango was the most popular. [75]
Juul is the leader in the US pod market with 49.6% of the market share. Researchers recently conducted a study that revealed that 63% of participants who have used a Juul (popular pod brand) were not aware that nicotine was present in the product. Literature suggests that the use of pods may be the stepping stone to smoking. [5]
Juul rose to popularity quickly, growing by 700% in 2016 alone. [119] On 17 July 2018 Reynolds announced it will debut in August 2018 a pod mod type device similar Juul. [380] The popularity of the Juul pod system has led to a flood of other pod devices hitting the market. [381]
Juul still sells pods and e-cigarette devices online and in retail outlets. While the company rose to fame with flavored pods, the only flavors it currently sells are tobacco and menthol.
The company's new menthol-flavored pods have a nicotine concentration of 18 mg/mL and are Juul's latest premarket tobacco product application to. Juul's e-cigarettes were briefly banned in the U.S ...
In its latest premarket tobacco product application to the U.S. Food and Drug Administration submitted on Tuesday, Juul Labs said it was seeking to sell tobacco-flavored pods at a nicotine ...
The labels on products state pods contain 59 mg/mL of nicotine, but the levels can be considerably greater such as 75 mg/mL of nicotine. [101] Some pod mods contained greater levels of nicotine than Juul which were as high as 6.5%. [108] In June 2015, Juul introduced a pod mod device. [109]
A new analysis from researchers at Harvard T.H. Chan School of Public Health has uncovered a microbial toxin in Juul pods that has the potential to cause serious longterm lung damage.