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Asda Stores Limited (/ ˈ æ z d ə /), trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters are in Leeds , England. [ 9 ] The company was incorporated as Associated Dairies and Farm Stores in 1949.
The range features 2 cakes, the first called "Colin the Groom" is a larger than standard Colin cake (weighing just over 2 kg) with the face featuring a bow tie and top hat. [10] The bridal version – named Connie the Bride – features a lace veil, confetti and a flower posy and also weighs just over 2 kg. [ 11 ]
A selection of products showing the "Just Essentials by Asda" branding. Just Essentials by Asda, formerly Asda Smartprice, is a no-frills private label trade name.It can trace its origins to Asda's Farm Stores brand launched in the mid-1990s, which consisted of products that were offered at a lower price than the equivalent famous name brand product and Asda's own brand equivalent.
The business said five items would go up in price while 224 would fall by an average of 17%.
In October 1996, Penguins were the subject of a court case between Asda and United Biscuits, who accused Asda of passing off their own brand "Puffin" biscuits as part of the Penguin brand. In March 1997, the court found in favour of United Biscuits regarding passing off, but found that Asda had not infringed the Penguin trademark.
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Tunnock's was formed by Thomas Tunnock (b. 1865) as Tunnock's in 1890, when he purchased a baker's shop in Lorne Place, Uddingston. [5] The company expanded in the 1950s, and it was at this time that the core products were introduced to the lines, when sugar and fat rationing meant that products with longer shelf-lives than cakes had to be produced.
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