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The company introduced Michelob Light in 1978. Michelob Classic Dark was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against Miller Genuine Draft in the Midwest. The year 1997 saw the introduction of several specialty beers under the Michelob marquee.
Michelob Ultra has topped Bud Light in draft beer sales for the first time. Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership ...
On September 19, 2023, AB InBev elevated Michelob Ultra as a "global brand" signaling the company's shift towards Michelob Ultra as their new flagship light beer, as opposed to Bud-Light. The company also stated that the move would have the brand compete better with Heineken.
The overtaking of Bud Light as America's most popular draft beer has been "years in the making," according to the founder ... found in a recent report that Michelob Ultra — which, like Bud Light
Anheuser-Busch Companies, LLC [5] (/ ˈ æ n h aɪ z ər ˈ b ʊ ʃ / AN-hy-zər BUUSH) is an American brewing company headquartered in St. Louis, Missouri. [6] Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (), now the world's largest brewing company, [7] [6] [8] [9] which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
Pages in category "Anheuser-Busch beer brands" The following 23 pages are in this category, out of 23 total. ... Michelob Golden Draft Light; Michelob Honey Lager;
The company he leads is a sprawling portfolio of beer brands, the result of having acquired numerous beermakers in South Africa; St. Louis (home of Budweiser and Bud Light); Brazil, and elsewhere.
Introduced to market on July 31, 1977, the brand formulation had 97 kcal (406 kJ), to compete with Miller Lite's 96 kcal (402 kJ), and was called "Anheuser-Busch Natural Light." The brand was Anheuser-Busch's first widely-distributed light beer, followed by Michelob Light and Bud Light, introduced in 1978 and 1981, respectively. (Bud Light's ...