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Decathlon is vertically integrated, designing and developing its own products and marketing under its more than 85 brands, with each sport, and often sub-sports and sports groups, having their own. In March 2024, the company launched a simplified brand portfolio consisting of category specialist brands and expert brands.
Today, Decathlon owns 20+ brands, including Quechua and Domyos, covering 80 different sports and is a key player in the global sporting goods market, valued at over $500 billion.
Michael Leclercq is a French entrepreneur and businessman best known as the founder of Decathlon, one of the world’s largest sporting goods retailers.Established in 1976, Decathlon has revolutionized the sporting goods industry with its unique business model, emphasizing accessibility, innovation, and affordability.
Sports kit manufacturers Manufacturer Country Founded Founder(s) Key people Products Headquarters Total assets Website Adidas: Germany: 18 August 1949
Pages in category "Decathlon Group" ... Quechua (brand) This page was last edited on 18 December 2019, at 08:26 (UTC). Text is available under the ...
Its internationally marketed brands include, among many others, U.S. lager Bud Light, Belgian pilsner Stella Artois, and Beck's, brewed in Bremen, Germany (and still in accordance with the German ...
A successful company understands the need to reinvent itself every now and then to keep up with competition, market changes, technology and customer interest. Not doing so can mean a drop in stock...
Van Rysel is a French cycling brand owned by Decathlon, specialising in the design and manufacture of bicycles and cycling equipment (road, gravel and triathlon).The name "Van Rysel" means "from Lille" in Dutch, in reference to the capital of French Flanders, where the brand was founded and designs its products.