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Venida Evans began appearing in a series of IKEA advertisements beginning in 2008 as an invisible, older woman known simply as "The Muse." [2] The commercials were created by Deutsch New York, the ad agency which is responsible for IKEA's advertisements in the United States. [2]
The new 456,000-square-foot store was completed in February 2017, and when it opened was the largest IKEA in the United States. [154] Meanwhile, the old IKEA site north of the mall is getting its own makeover and will feature residential and retail space. Also, the Burbank Town Center mall itself is getting a facelift of its own.
The world's largest IKEA store is located in Pasay, Metro Manila, Philippines. In 1943, then-17-year-old Ingvar Kamprad founded IKEA as a mail-order sales business, and began to resell furniture five years later. [23]
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