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False advertising is the act of publishing, ... Each case is analyzed individually, allowing the authority to promote compliance with its enforcement policies ...
When an argument holds that a conclusion is likely to be true precisely because the one who holds or is presenting it lacks authority, it is an "appeal to the common man". [24] When the source of the claim is a false authority, such as when the supposed authority is not a real expert, or when supporting a claim outside of their area of expertise.
False authority (single authority) – using an expert of dubious credentials or using only one opinion to promote a product or idea. Related to the appeal to authority. False dilemma (false dichotomy, fallacy of bifurcation, black-or-white fallacy) – two alternative statements are given as the only possible options when, in reality, there ...
Argumentum ad populum is a type of informal fallacy, [1] [14] specifically a fallacy of relevance, [15] [16] and is similar to an argument from authority (argumentum ad verecundiam). [ 14 ] [ 4 ] [ 9 ] It uses an appeal to the beliefs, tastes, or values of a group of people, [ 12 ] stating that because a certain opinion or attitude is held by a ...
A Nov. 2 story on the $100,000 ad buy noted the false claims made in the spots. Democratic strategist James Carville once said, “ Drag a hundred-dollar bill through a trailer park, you never ...
Ad campaigns based on fear, sometimes referred to as shockvertising, have become increasingly popular in recent years. Fear is a strong emotion and it can be manipulated to persuade people into making emotional rather than reasoned choices.
"The use of the citation to the article was designed to make the false defamatory claims in the mailer appear credible, despite the complete lack of evidence to support the claims," the lawsuit said.
The Wheeler–Lea Act of 1938 is a United States federal law that amended Section 5 of the Federal Trade Commission Act to proscribe "unfair or deceptive acts or practices" as well as "unfair methods of competition."