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The first proper billboards were invented in the 1830s by Jared Bell in America, who wanted to advertise a circus and so put up a large and colourful billboard in 1835. P.T. Barnum saw the benefits of this advertising medium, and also followed suit. In 2005, the first digital billboards were installed. [3]
Walking Billboards: These billboards are strapped on to the human shoulder and are carried along the targeted geographic area. [clarification needed] These billboard advertisements are also visible during night. [citation needed] It helps the local advertisers as it is very cost effective and can be geographically targeted to a particular area.
Digital billboards can be designed to display running text, have several different displays from the same company, or provide several companies with a certain time slot during the day. Flexible and real-time scheduling can decrease traditional upkeep and maintenance costs, and some billboards may measure audiences or serve dynamic content.
The Pérez Art Museum of Miami’s latest installation rises 100 feet into the sky, and neighbors want a city law changed to stop it.
The city issued a permit two weeks ago allowing a billboard company to construct new digital advertising that would stand 100 feet tall outside the privately run county facility off of Interstate 395.
The cost of billboards varies widely depending on size and location. A full-size billboard in Los Angeles is roughly $5,000 to $10,000 per four-week period, Alexander said.
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