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An example of this strategy is the furniture industry, where production strategy has to follow a pull-based strategy, since it is impossible to make production decisions based on long-term forecasts. However, the distribution strategy needs to take advantage of economies of scale in order to reduce transportation cost, using a push-based strategy.
The business terms push and pull originated in the logistic and supply chain management, [1] but are also widely used in marketing. Social pull marketing is the adaptation of the traditional push–pull strategy marketing concepts to social media websites. It utilizes the traditional "pull" concept for a new way of social media marketing. [2]
Human migration#Push and Pull, factors pushing migrants out from home, or pulling them toward a new host; Push–pull agricultural pest management, in farming, an intercropping strategy for controlling agricultural pests. Push–pull strategy, in logistics, supply chain management and marketing; Push–pull workout, a type of weight-lifting routine
Push–pull technology is an intercropping strategy for controlling agricultural pests by using repellent "push" plants and trap "pull" plants. [1] For example, cereal crops like maize or sorghum are often infested by stem borers .
A push-pull-legs workout is a full-body program that splits your training over three days: an upper-body push day, an upper-body pull day, and a lower-body day, says Rothberg.
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From August 2012 to December 2012, if you bought shares in companies when Linda P. Hudson joined the board, and sold them when she left, you would have a 60.8 percent return on your investment, compared to a 3.7 percent return from the S&P 500.
In a push strategy, the promotional mix would consist of trade advertising and sales calls while the advertising media would normally be weighted toward trade magazines, exhibitions, and trade shows while a pull strategy would make more extensive use of consumer advertising and sales promotions while the media mix would be weighted toward mass ...