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  2. Push–pull strategy - Wikipedia

    en.wikipedia.org/wiki/Pushpull_strategy

    The business terms push and pull originated in logistics and supply chain management, [2] but are also widely used in marketing [3] [4] and in the hotel distribution business. Walmart is an example of a company that uses the push vs. pull strategy.

  3. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    The choice of a push or pull strategy has important implications for advertising and promotion. In a push strategy, the promotional mix would consist of trade advertising and sales calls while the advertising media would normally be weighted toward trade magazines, exhibitions, and trade shows while a pull strategy would make more extensive use ...

  4. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    In a push strategy the promotional mix would consist of trade advertising and sales calls while the advertising media would normally be weighted towards trade magazines, exhibitions and trade shows while a pull strategy would make more extensive use consumer-oriented advertising and sales promotions while the media mix would be weighted towards ...

  5. Social pull marketing - Wikipedia

    en.wikipedia.org/wiki/Social_pull_marketing

    The business terms push and pull originated in the logistic and supply chain management, [1] but are also widely used in marketing. Social pull marketing is the adaptation of the traditional pushpull strategy marketing concepts to social media websites. It utilizes the traditional "pull" concept for a new way of social media marketing. [2 ...

  6. Demand vacuum - Wikipedia

    en.wikipedia.org/wiki/Demand_vacuum

    The marketing strategy of pull strategy aims to create a demand vacuum through advertising and promotion to the consumer. This is to be compared with push strategy that tries to push the product through the supply chain by promoting the product to sellers and encouraging them to carry it.

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  8. Location-based advertising - Wikipedia

    en.wikipedia.org/wiki/Location-based_advertising

    There are two types of location-based services in general: push and pull.. The push approach is more versatile and is divided into two types. A not requested service is the more common approach amongst the two approaches, as this allows advertisers to target users until the users do not want the ads to be sent to them.

  9. Netflix stock sees biggest weekly gain since January — and ...

    www.aol.com/finance/netflix-stock-keeps-ripping...

    Netflix stock closed at a fresh record every day this past week, with shares securing their biggest weekly gain since January — and they could keep soaring.A growing number of analysts are ...