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They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the relationship that is generated between businesses and the public.
Shortly, the company evolved into one of the largest screen printed resort and licensed apparel companies in the United States. The company now (2018) runs automatic Screen Print presses and produces up to 10,000 to 20,000 T-shirts each day. In the 1960s, the ringer T-shirt appeared and became a staple fashion for youth and rock-n-rollers.
Screen printing is a printing technique where a mesh is used to transfer ink (or dye) onto a substrate, except in areas made impermeable to the ink by a blocking stencil.A blade or squeegee is moved across the screen in a "flood stroke" to fill the open mesh apertures with ink, and a reverse stroke then causes the screen to touch the substrate momentarily along a line of contact.
Gildan Activewear Inc. (/ˈɡɪldən/) is a Canadian manufacturer of branded clothing, including undecorated blank activewear such as t-shirts, sport shirts and fleeces, which are subsequently decorated by screen printing companies with designs and logos.
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Since this is a digital process, the print is sharper and has a higher resolution, or DPI, than traditional printing methods such as screen printing. Unlike screen printing, there is no long setup or clean-up process, and DTG printing has the ability to print a single shirt for minimal cost. [1]
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