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Prior to the Super Powers Collection, one manufacturer (in this case, the Mego Corporation) licensed both DC and Marvel characters for action figures. When the Secret Wars toy line by Mattel, came onto the retail toy scene, it was set up as direct competition for the Kenner line.
Mego Corporation (/ ˈ m iː ɡ oʊ /) is an American toy company that in its original iteration was first founded in 1954. [3] Originally known as a purveyor of dime store toys, [4] in 1971 the company shifted direction and became famous for producing licensed action figures (including the long running "World's Greatest Super Heroes" line), celebrity dolls, and the Micronauts toy line.
It is Mego's first action figure series, and was an initial success but then lost sales to Hasbro's G.I. Joe line. It became the template for Mego's popular later lines of 8-inch action figures based on licensed characters from such franchises as DC Comics, Marvel Comics, and Star Trek.
Toggle DC Direct action figure production history subsection. 1.1 1998. ... Captain Marvel; Black Adam; Fighting Forces. ... Mad Magazine 50th Anniversary - September 4;
Secret Wars was a 1984-1985 line of action figures and playsets, launched as a tie-in between Marvel Comics and the Mattel toy company. The line was a reaction to DC Comics' 1984 deal with Kenner Products for the Super Powers Collection. Mattel, concerned about losing the DC account to Kenner, made a similar deal with Marvel.
The following list (organized by faction) covers every known character in the G.I. Joe: A Real American Hero toy line to have received his/her own action figure.It includes the year the characters' version 1 action figure debuted, their code names and real names, function, and original rank/grade (if applicable).