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Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars . [ 3 ]
However the launch of the Rowntree Yorkie chocolate bar in the UK in 1976 seriously dented the sales of Dairy Milk, and Cadbury's UK market share declined to 20 percent. [20] In order to counter a declining market share, Cadbury reduced its number of lines from 78 to 33, and installed state-of-the-art technology at the Bourneville plant. [20]
Cadbury was acquired by Kraft Foods in 2010. [6] In 2012, Kraft Foods created a new company, Mondelez, for the purpose of holding a number of brands, including Cadbury. [7] In 2013, Cadbury Ireland Limited's name was officially changed to Mondelez Ireland Production Limited, although the company continues to trade as Cadbury. [8] [9]
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The American Bottling Company, formerly Dr Pepper/Seven Up Bottling Group (1999–2006), Cadbury Schweppes Bottling Group (2006–2008), and Dr Pepper Snapple Bottling Group (2008), is the bottling company of Dr Pepper Snapple Group, and is a wholly owned subsidiary of that company. [1]
Cadbury Limited is the second largest confectionery company globally after Mars, Incorporated [1] and is a subsidiary of American company Mondelēz International.Cadbury products are widely distributed and are sold in many countries, the main markets being the United Kingdom and Isle of Man, Ireland, Canada, India, Australia, New Zealand, South Africa and the United States.
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