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Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) [1] or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables. [2] [3 ...
Unilever PLC, headquartered in London, England, is a British multinational consumer packaged goods company. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever Brothers.
Hindustan Unilever Limited (HUL) is an Indian fast-moving consumer goods company, headquartered in Mumbai. [3] It is a subsidiary of the Anglo-Dutch company Unilever. Its products include foods, beverages, cleaning agents, personal care products and other consumer staples. HUL was established in 1931 as Hindustan Vanaspati Manufacturing Co.
The fast-moving consumer goods (FMCG) industry or consumer packaged goods (CPG) industry is mainly responsible for producing, distributing and marketing fast-moving consumer goods. The FMCG industry is the fourth largest sector in the Indian economy. [1]
It is a well-known consumer brand in Taiwan [3] and a major milk processor. [4] I-Mei Foods Co was the top fast-moving consumer goods brand in Taiwan for 2022, its 9th consecutive year number one, with 90% of Taiwanese households having purchased an I-Mei product, according to a 2023 study by Kantar Group. [5]
Additionally, some industries—like commodities or fast-moving consumer goods—might see loyalty as less relevant, relying instead on convenience or price competition. However, this is often a ...
6. Sporting Goods. The price of sporting goods has declined, making fitness and recreational equipment more affordable. Increased market competition, supply chain improvements and shifts in ...
Wipro Consumer Care and Lighting (WCCLG) caters to the fast-moving consumer goods (FMCG) segment dealing in personal care, home care, lighting and seating. Established as Western India Vegetable Products in 1945, [6] its first product was vegetable oil, later sold under the brand name "Sunflower Vanaspati." Later the company also launched ...