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Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off .
The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers (and, at various times, creative staff) into distinct divisions, or "brands".
Brand extension is the system of employing a current brand name to enter a different product class. Having a strong brand equity allows for brand extension; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc ...
The WWE Draft logo used from October 2019 to April 2023. The WWE Draft is a process used by the American professional wrestling promotion WWE to refresh its rosters between the Raw and SmackDown brands (2002–2011; 2016–present) when a brand extension is in effect.
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
Meghan Markle's refreshed lifestyle brand has a logo with a meaningful symbol. ... Meghan described how her new venture is an extension of her former lifestyle blog, The Tig, and previewed similar ...
Axe (by Unilever) has a range of similar products that use the same family brand (Axe deodorants, Axe shampoos, Axe shower gels, Axe hair stylers, etc.) . Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products.