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2. Personal branding - Wikipedia

   en.wikipedia.org/wiki/Personal_branding

   Self-presentation theory and personal branding go hand in hand, we see celebrities and athletes building a particular brand, or persona over with the use of Twitter, Facebook, Instagram and Snapchat. Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with ...

3. Corporate identity - Wikipedia

   en.wikipedia.org/wiki/Corporate_identity

   Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]

4. Business model canvas - Wikipedia

   en.wikipedia.org/wiki/Business_Model_Canvas

   The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

5. Individual branding - Wikipedia

   en.wikipedia.org/wiki/Individual_branding

   Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."

6. PSI Seminars - Wikipedia

   en.wikipedia.org/wiki/PSI_Seminars

   PSI Seminars is the oldest continuously operating personal and professional training company in the U.S., [1] with over 500,000 graduates of the Basic Seminar. Based in Clearlake Oaks, California, it was founded in 1973 by Thomas and Jane Willhite.

7. Self-brand - Wikipedia

   en.wikipedia.org/wiki/Self-brand

   Self-branding describes the process in which consumers match their own self-concept with the images of a certain brand. People engaged in consumption do not merely buy certain products to satisfy basic needs. In fact, consumer buying habits are at a much deeper level. Owning a certain brand can help consumers to express and build their own self ...