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The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers (and, at various times, creative staff) into distinct divisions, or "brands".
The WWE Draft logo used from October 2019 to April 2023. The WWE Draft is a process used by the American professional wrestling promotion WWE to refresh its rosters between the Raw and SmackDown brands (2002–2011; 2016–present) when a brand extension is in effect.
The 2024 WWE Draft was the 18th WWE Draft produced by the American professional wrestling promotion WWE between their Raw and SmackDown brand divisions.The two-night event began with the April 26 episode of Friday Night SmackDown (in Cincinnati, Ohio) and concluded with the April 29 episode of Monday Night Raw (in Kansas City, Missouri), with SmackDown airing on Fox and Raw on the USA Network.
Since the reintroduction of WWE's brand extension in 2016, performers are assigned to one of two primary "main roster" brands: Raw and SmackDown. A third brand, NXT, had originally been designated as a developmental brand for the main roster. In 2019 it was elevated to the third main roster brand.
This was dubbed as the "brand extension". Beginning in 2002 a draft lottery was held nearly every year to set the rosters, with the first draft to determine the inaugural split rosters, and subsequent drafts designed to refresh the rosters of each show. WWE expanded the brand split by relaunching ECW as a third brand on May 26, 2006. [59]
The 2023 WWE Draft was the 17th WWE Draft produced by the American professional wrestling promotion WWE between their Raw and SmackDown brand divisions.The two-night event began with the April 28 episode of Friday Night SmackDown (in Corpus Christi, Texas) and concluded with the May 1 episode of Monday Night Raw (in Fort Worth, Texas), with SmackDown airing on Fox and Raw on the USA Network.
The company's PPV lineup expanded to a monthly basis in the mid-1990s following the introduction of the In Your House series of pay-per views before expanding even further in the mid-2000s during the first WWE brand extension. In addition, WWE produced international PPVs not available in the United States between 1997 and 2003.
WWE brand extension; This page was last edited on 13 June 2018, at 14:00 (UTC). Text is available under the Creative Commons Attribution-ShareAlike 4.0 ...