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The plush was sold as part of IKEA's annual Soft Toys for Education campaign, where the company donates a portion from each toy sold towards various causes. The name "Lufsig" is derived from the Swedish verb "lufsa", meaning "to lumber", and its transliterated Chinese name sounds similar to a profanity when pronounced in Cantonese .
[15] [16] IKEA has also used Blåhaj in marketing material; IKEA Japan used the toy as a mascot in a marketing campaign for tiny apartments sold by IKEA in the region. In the campaign, Blåhaj plays a real estate agent who envisions a tiny apartment. [17] [18] IKEA of Malaysia and Taiwan sold red-bean and sesame-filled buns resembling Blåhaj.
The IKEA Social Initiative contributes €1 (£1.73) to UNICEF and Save the Children from each soft toy sold during the holiday seasons, raising a total of €16.7 million (£28.91 million) so far. [223] In 2013, an IKEA soft toy, Lufsig, created a storm and sold out in Hong Kong and in Southern China because it had been misnamed in Chinese. [224]
The IKEA stores in Russia were in connection with MEGA malls developed by IKEA. 5-6 new openings were originally planned by 2020. On 3 March 2022, INGKA holdings (parent company of IKEA Russia) announced that IKEA would suspend operations in Russia and pause sourcing in the country as a result of the Russian invasion of Ukraine . [ 138 ]
It became very successful, and by the mid-1990s, an Incredible Universe store opened next to IKEA. Toys "R" Us Kid's World, a prototype store also opened which included 100,000 sq ft (9,300 m 2). of space, including Toys "R" Us, Kids "R" Us, Babies "R" Us, the Warner Bros. store, Kids Foot Locker, a photo studio, children's hair salon, play ...
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