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Sustainability marketing aims at marketing sustainable products and services which “satisfy customer needs and significantly improve the social and environmental performance along the whole life cycle”, [7] while increasing customer value and achieving the company's objectives. In turns, sustainability marketing myopia is an exaggerated ...
The needs for sustainability measurement include improvement in the operations, benchmarking performances, tracking progress, and evaluating process, among others. [12] For the purposes of building sustainability indicators, frameworks can be developed and the steps are as follows: [13] Defining the system- A proper and definite system is ...
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Sustainable product development (SPD) is a method for product development that incorporates t he Framework for Strategic Sustainable Development (FSSD), also known as The Natural Step (TNS). Incorporating sustainability aspects early on in the product development process has been claimed to offer competitive advantage. [1]
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging , as well as modifying advertising.
Social and ecological problems that arise from a free market approach could be mitigated by developing a framework of social, political, economic and ecological norms agreed upon corporations and society that govern the marketing based economy. However, it has a focus on corporate environmental marketing management, as opposed to sustainability ...
Within radio, print or television campaigns sustainability advertisements are pointing out the social, environmental and economical benefits of sustainable products and services. [18] Strategic advertising messages are then connected with corporate communication leading towards the development of a responsible and civic image of the company.
The topic of sustainability reporting has become a recurring theme in recent years and the practice has been increasingly professionalized. However, the framework surrounding such reporting is in constant evolution and companies are increasingly challenged by the form, content and process of their sustainability reporting.