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Based on a shower gel and comes in shower gel and body spray form. Released in U.S. in 2007. Present (UK: 2011) 2008 Recovery or Recover or Anti-Hangover: Citrus scent: One of the three scents released by Axe under limited edition status. Based on a shower gel and comes in shower gel and body spray form. Released in U.S. in 2008. Present 2008
Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
As adolescent males progress through puberty, body odor is a frequent occurrence; a stereotype that has persisted in the United States is teenage males using Axe body spray as their primary fragrance. [1] [4] With the ubiquity of social media, the trend of smellmaxxing became prominent. [5]
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TAG is a re-incarnation of Right Guard Body Spray, released in 2002. Right Guard Body Spray was discontinued after several months due to very low sales. Gillette then spent the next few years trying to find how to successfully market a body spray for teenage boys. [1] As a result of their research, TAG was released in the beginning of 2005.
RGX was a body spray owned by Dial Corporation and launched in January 2007. The product was an attempt by Dial to break into the body spray market, currently dominated by AXE and Tag, through a marketing strategy directed at older men.