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  2. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Click-through rate (CTR) is the ratio of clicks on a specific link to the number of ... The average click-through rate of 3% in the 1990s declined to 2.4%–0.4% by ...

  3. Online video analytics - Wikipedia

    en.wikipedia.org/wiki/Online_video_analytics

    Unlike heatmaps used in website analytics, which highlight different areas of a web page depending on the click-through rate, a video heatmap aggregates stats from every viewing session and calculates an average engagement rate (also known as watch rate) throughout the entire video. Depending on the platform, a video hitmap can be represented ...

  4. View-through rate - Wikipedia

    en.wikipedia.org/wiki/View-through_rate

    A view-through rate (VTR), measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Websites or potentially offline:

  5. Evaluation measures (information retrieval) - Wikipedia

    en.wikipedia.org/wiki/Evaluation_measures...

    Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

  6. List of most-viewed YouTube videos - Wikipedia

    en.wikipedia.org/wiki/List_of_most-viewed...

    YouTube announced that cumulative views of videos related to Minecraft, some of which had been on the platform as early as 2009, exceeded 1 trillion views on December 14, 2021, and was the most-watched video game content on the site.

  7. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. The quality and placement of the advertisement will affect click through rates and the resulting total pay-per-click cost. [citation needed]

  8. Clickbait - Wikipedia

    en.wikipedia.org/wiki/Clickbait

    Click-through rates (CTRs) on YouTube show that videos with hyperbolic or misleading title, created for the purpose of being attention-grabbing, displayed higher click-through rates than videos which did not. Clickbait tactics generally lead to higher clickthrough rates, and to higher revenue and optimization of a content creator's overall ...

  9. History of YouTube - Wikipedia

    en.wikipedia.org/wiki/History_of_YouTube

    On September 12, 2013, the "video responses" feature introduced back in May 2006 was discontinued, citing a low click-through rate. It allowed users to respond to videos through a new or existing video which appeared above the comment section. [156]