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  2. Sales and operations planning - Wikipedia

    en.wikipedia.org/wiki/Sales_and_operations_planning

    The S&OP process includes an updated forecast that leads to a sales plan, production plan, inventory plan, customer lead time (backlog) plan, new product development plan, strategic initiative plan, and resulting financial plan. Plan frequency and planning horizon depend on the specifics of the context. [1]

  3. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    The go-to-market strategy usually develops during the introduction of new products or services. [citation needed] Marketing strategy covers: [15] the products or services of a business; market share and position of those products and services; identification of clients and competitors; basics of a marketing plan

  4. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...

  5. Purchase order - Wikipedia

    en.wikipedia.org/wiki/Purchase_order

    An example of a purchase order request from a travel agent. A purchase order, often abbreviated to PO, is a commercial document issued by a buyer to a seller, indicating types, quantities, and agreed prices for products or services required. [1] It is used to control the purchasing of products and services from external suppliers. [2]

  6. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    This pioneering advantage was made possible by a new system outlined in the founder's 1965 Yale paper. [20] Metropolitan Life: "Get Met. It Pays." [21] Met "Whole Life Policy" introduced in 1984 was a sales success for the company. The policy offered one-third more coverage, for the same price, and grew in cash value for a bigger "pay out" over ...

  7. Individual development plan - Wikipedia

    en.wikipedia.org/wiki/Individual_Development_Plan

    An individual development plan, or IDP, is a document completed by an employee, or a student, to encourage their self-development over a fixed period, often one year. [ 1 ] [ 2 ] Using IDPs can provide a guide an organisation with detailed information on the competencies and needs of their employees and guide the creation of targeted training ...