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A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.
The interpretation of profiles can lead to the reiterant – possibly real-time – fine-tuning of specific previous steps in the profiling process. The application of profiles to people whose data were not used to construct the profile is based on data matching, which provides new data that allows for further adjustments.
This is a list of statistical procedures which can be used for the analysis of categorical data, also known as data on the nominal scale and as categorical variables. General tests [ edit ]
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
Data profiling is the process of examining the data available from an existing information source (e.g. a database or a file) and collecting statistics or informative summaries about that data. [1] The purpose of these statistics may be to:
Tukey defined data analysis in 1961 as: "Procedures for analyzing data, techniques for interpreting the results of such procedures, ways of planning the gathering of data to make its analysis easier, more precise or more accurate, and all the machinery and results of (mathematical) statistics which apply to analyzing data."
Demographic statistics are measures of the characteristics of, or changes to, a population. Records of births, deaths, marriages, immigration and emigration and a regular census of population provide information that is key to making sound decisions about national policy. [1] [2] A useful summary of such data is the population pyramid. It ...
A single survey is made of at least a sample (or full population in the case of a census), a method of data collection (e.g., a questionnaire) and individual questions or items that become data that can be analyzed statistically. A single survey may focus on different types of topics such as preferences (e.g., for a presidential candidate ...