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2. List of web analytics software - Wikipedia

   en.wikipedia.org/wiki/List_of_web_analytics_software

   JavaScript, Web log files 5.2.2 [4] 2025-01-24; 11 days ago GNU GPL: Octopussy: Linux, Perl, ASP: MariaDB, MySQL, [5] Logfile-based Web log files (via Syslog) 1.0.16 2017-06-03 GNU GPL: Open Web Analytics: PHP: AWS Aurora, MariaDB, MySQL [6] JavaScript or PHP pagetag 1.7.8 [7] 2023-01-07; 2 years ago GNU GPL: W3Perl: Perl: Logfile-based Web log ...

3. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

4. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

5. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Analysis techniques frequently used in marketing include marketing mix modeling, pricing and promotion analyses, sales force optimization and customer analytics, e.g., segmentation. Web analytics and optimization of websites and online campaigns now frequently work hand in hand with the more traditional marketing analysis techniques.

6. Web log analysis software - Wikipedia

   en.wikipedia.org/wiki/Web_log_analysis_software

   Web log analysis software (also called a web log analyzer) is a kind of web analytics software that parses a server log file from a web server, and based on the values contained in the log file, derives indicators about when, how, and by whom a web server is visited. Reports are usually generated immediately, but data extracted from the log ...

7. Siteimprove - Wikipedia

   en.wikipedia.org/wiki/Siteimprove

   Siteimprove is a multinational Software-as-a-Service (SaaS) company that creates cloud-based tools and services for website governance and optimization. Siteimprove was founded in 2003, is headquartered in Copenhagen, Denmark, and actively operates in numerous countries including Austria, Australia, Canada, Denmark, England, Finland, France, Germany, Italy, Japan, The Netherlands, Norway ...