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Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. [1]
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Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing channels.
Bozoma "Boz" Saint John (née Arthur) is an American businessperson and marketing executive who was the chief marketing officer (CMO) at Netflix from 2020 to 2022. Previously, she served as chief brand officer (CBO) at Uber from 2017 to 2018, and CMO at Endeavor from 2018 to 2020.
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An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside ...