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A swipe file is a collection of tested and proven advertising and sales letters.Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects.
Example of non-professional copy editing in progress [1]. Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ("copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style, and accuracy.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Articles in need of basic copyediting may be tagged with templates, such as {} or {{copyedit-section}}. A list of such articles can be found in a few places. The easiest places to get started are: Category:All Wikipedia articles needing copy edit, a list of articles tagged with copy editing templates.
Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or publication.
In newspaper editing, a slug is a short name given to an article that is in production. The story is labeled with its slug as it makes its way from the reporter through the editorial process.
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