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Persil (/ ˈ p ɜːr s ɪ l /, German pronunciation: [pɛʁˈziːl]) is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America (except Mexico), China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced ...
Today the range includes detergents in various forms such as powder, liquid, gel, tablets and liquid pods. [4] It also includes some special products for clothing that needs special care such as wool, silk and black clothes. Its ingredients formula is similar to British Persil Bio [5] or European Omo. [6]
Detergent enzymes are biological enzymes that are used with detergents. They catalyze the reaction between stains and the water solution, thus aiding stain removal and improving efficiency. [1] Laundry detergent enzymes are the largest application of industrial enzymes. [2] They can be a part of both liquid and powder detergents.
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.Founded in 1876, the DAX company is organized into two globally operating business units (Consumer Brands, Adhesive Technologies) and is known for brands such as Loctite, Persil, [2] Fa, Pritt, Dial and Purex.
Laundry detergent is manufactured in powder (washing powder) and liquid form. While powdered and liquid detergents hold roughly equal share of the worldwide laundry detergent market in terms of value , powdered detergents are sold twice as much compared to liquids in terms of volume .
Persil's main competitor, Ariel, had recently introduced Ariel Ultra, the first of the "super compacts" — washing powders equipped with chemical catalysts which (according to the advertising) cleaned better than ever, with less powder. Given Ariel Ultra's success, and with Persil Micro System lagging, Unilever needed a new super-compact ...