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The Lego Technic (known as the Expert Builder) series is launched. Lego Town is launched. Lego Boats is launched. Kjeld Kirk Kristiansen joins the Lego Group management. Duplo people are introduced. 1978: Lego introduces the minifigure with movable limbs and hands that can grasp utensils. This was the company's second most important design ...
That year the Lego Group expanded the array of facial expressions (adding them around the standard face of two eyes and a smile), with beards and eye patches, sunglasses, lipstick, and eyelashes, mostly for the mini-figures in the newly launched Lego Pirates theme, and occasionally Lego Castle, Lego City, and Lego Space. Some older collectors ...
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
In 2020, Lego launched its adult-focused category, which boasts big (and more expensive) sets. Think Harry Potter’s Gringotts building , $700 Titanic replicas, and a $500 set of a town from The ...
The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The company was founded in 1932, by Ole Kirk Christiansen. [7] The name Lego is derived from the Danish phrase leg godt, meaning "play well".
The group, best known for its plastic bricks and whose name is a contraction of "play well" in Danish ("Leg godt"), launched around 300 new sets during the first half of 2024, while continuing to ...
In 2021, Lego launched an entire product line designed for adults that can be found under the ... LEGO Sets for Adults offer a focused, hands-on, mindful activity. A creative recharge. A zone of zen.
In order to sell more products, he made the decision to produce cheap wooden products, including wooden toys. With the business slipping into bankruptcy, he refused to stop producing toys when his siblings requested this as part of a bailout loan. [9] He decided to officially found an unnamed company (later to become Lego) in 1932. [10] [11]