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Outdoor advertising, such as a mobile billboard, is effective because it is difficult to ignore. According to a UK national survey, it is also memorable. Capitol Communications Group found that 81.7% of those polled recalled images they saw on a moving multi-image sign. [citation needed] This is compared to a 19% retention rate for static signs.
Digital billboards abound in Times Square, Manhattan. A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds. [1] Digital billboards are primarily used for advertising, but they can also serve public service purposes. These are positioned on highly visible, heavy traffic locations such ...
A mobile billboard, also known as a "digital billboard truck", is a device used for advertising on the sides of a truck or trailer that is typically mobile. Mobile billboards are a form of transit media ; static billboards, and mall/airport advertising fall into this same category.
On the Sunset Strip near Hollywood, the highest-demand area for outdoor advertising, a full-size billboard could cost $80,000 to $100,000 for four weeks.
Examples include: Aerial advertising: Aerial advertising includes towing banners via a fixed-wing aircraft as well as airships like blimps and other airborne inflatables above beaches, events and gridlock traffic. [7] Billboard bicycle: is a new type of mobile advertising in which a bike tows a billboard with an advertising message. This method ...
Selected marketing scholars have defined advertising in the following terms: "any non-personal communication that is paid for by an identified sponsor, and involves either mass communication viz newspapers, magazines, radio, television, and other media (e.g., billboards, bus stop signage) or direct to-consumer communication via direct mail".