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Video Ad Serving Template (VAST) is a specification defined and released by the Interactive Advertising Bureau (IAB) that sets a standard for communication requirements between ad servers and video players in order to present video ads. It is a data structure declared using XML.
A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer , Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. [ 3 ] Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015.
Facebook 3D Posts was a feature on the social networking website Facebook. It was first enabled on October 11, 2017 by introducing a new native 3D media type in Facebook News Feed . Initially the users could only post 3D objects from Oculus Medium and marker drawings from Spaces directly to Facebook as fully interactive 3D objects.
Some examples are: Facebook's "Sponsored Stories", [43] LinkedIn's "Sponsored Updates", [44] and Twitter's "Promoted Tweets". [45] This display ads format falls into its own category because unlike banner ads which are quite distinguishable, News Feed Ads' format blends well into non-paid news updates.
Facebook Reels or Reels on Facebook is a short-form video-sharing platform complete with music, audio and artificial effects, offered by Facebook, an online social networking service owned by American company Meta Platforms. Similar to Facebook's main service, the platform hosts user-generated content, but it only allows for pieces to be 90 ...
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