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[citation needed] In the Juan Fernandez Islands, the Juan Fernandez Women's Group has led efforts to reduce the presence of the species by encouraging local women to harvest to berries and create products for sale with them. [8] The stored fruits are sold in local markets, with prices ranging from $6.5 to $15 per kilogram ($2.9 to $6.8/lb).
Frangula californica is a shrub 0.9–3.7 metres (3–12 ft) tall. [8] It is variable in form across subspecies.In favorable conditions the plant can develop into a small tree over 3.7 metres (12 ft) tall. [3]
Driscoll's, Inc. is a California-based seller of fresh strawberries and other berries. It is a fourth-generation family business that has been in the Reiter and Driscoll families since the late 1800s. [1] In 2017, it controlled roughly one-third of the $6 billion U.S. berry market, and is the world's largest berry company as of 2024.
The fruit, also known as "California bay nut", is a round and green berry 2–2.5 cm long and 2 cm broad, lightly spotted with yellow, maturing purple. Under the thin, leathery skin, it consists of an oily, fleshy covering over a single hard, thin-shelled pit, [ 8 ] and resembles a miniature avocado .
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They transplanted the vines to Knott's farm in Buena Park, California, where he nurtured them back to fruit-bearing health. Walter Knott was the first to commercially cultivate the berry in Southern California. [4] He began selling the berries at his farm stand in 1932 and soon noticed that people kept returning to buy the large, tasty berries.
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