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Viral marketing is the phenomenon in which people actively assess media or content and decide to spread to others such as making a word-of-mouth recommendation, passing content through social media, posting a video to YouTube. The term was first popularized in 1995, after Hotmail spreading their service offer "Get your free web-base email at ...
Similarly, YouTube is another efficient tool of spreading information and is generally used with other social media forms such as Facebook and Twitter. Culture jamming , another form of media activism, is a subversive strategy of protest that re-appropriates the tropes of mainstream media "in order to take advantage of the resources and venues ...
This simple hashtag of #PrayforParis allowed users to spread support so that audiences were not only informed about the event, but could also click on a hyperlink to learn more about the cause and other user's perspectives. Although social media platforms were useful in spreading awareness, the effect of younger individuals were just as notable.
An infodemic is a rapid and far-reaching spread of both accurate and inaccurate information about certain issues. [1] [2] [3] The word is a portmanteau of information and epidemic and is used as a metaphor to describe how misinformation and disinformation can spread like a virus from person to person and affect people like a disease. [4]
Awareness is a relative concept.It may refer to an internal state, such as a visceral feeling, or on external events by way of sensory perception. [2] It is analogous to sensing something, a process distinguished from observing and perceiving (which involves a basic process of acquainting with the items we perceive). [4]
Social contagion involves behaviour, emotions, or conditions spreading spontaneously through a group or network. The phenomenon has been discussed by social scientists since the late 19th century, although much work on the subject was based on unclear or even contradictory conceptions of what social contagion is, so exact definitions vary.
Spreadable media is only possible when there is a platform where the content can be shared. As Jenkins puts it, "spreadability emphasizes producing content in easy-to-share formats […] which makes it easier to spread videos [or any other material] across the Internet, and encouraging access points to that content in a variety of places". [8]
According to evolutionary anthropology and evolutionary biology, humans have a strong impulse to pay attention to danger because awareness of dangers has been important for survival throughout their evolutionary history. The effect is amplified by cultural evolution when the news media cater to people's appetite for news about dangers. [3]