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Lego products had previously been marketed towards both boys and girls as far back as 1958, when Town Plan toy sets featured images of boys and girls on the boxes. However, it was not until 1971, with the release of Living Room set (260) and Complete Kitchen set (261), that Lego products were marketed specifically to girls.
The Lego DC Super Hero Girls theme aimed to introduce a product line that reimagines female DC superheroes and supervillains in Lego form as students at high school. [6] [8] In partnership with Warner Bros. Consumer Products and DC Entertainment, the theme aimed to provide children with a "relatable world filled with aspirational characters, immersive stories and action-packed missions that ...
The launch of Lego Friends sets in 2012 was one of Lego's biggest successes, as it not only doubled sales expectations, but also extensively widened Lego's customer base within the girls' sector. Despite receiving initial criticism relating to its representation of girls and their interests, the line has consistently performed well and has been ...
The always popular Lego Star Wars sets are often hard to find, but you'll find them on sale this Prime Day. Stock up on smaller sets for stocking stuffers, or see if a Star Wars sets missing from ...
Lego The Powerpuff Girls theme was launched at the New York Toy Fair in 2018 with only two toy sets after the Lego Dimensions video game was released. As part of the marketing campaign, The Lego Group released two toy sets based on the television show. Each set featured different mech suit, playground, buildings and vehicles.
(Photo: Lego) (Lego) When my 16-year-old daughter Claire was a little girl, I found dolls that could walk, roller skate and drive, but none that got around the way she usually did — in a wheelchair.