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  2. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  3. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    An internal operational plan is a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders. Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others.

  4. Entrepreneurship - Wikipedia

    en.wikipedia.org/wiki/Entrepreneurship

    Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones.

  5. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    The OGSM is developed by Marc van Eck and Ellen van Zanten of Business Openers into the 'Business plan on 1 page'. Translated in several languages all over the world. #1 Management book in The Netherlands in 2015. The foundation of Business plan on 1 page is the OGSM. Objectives, Goals, Strategies and Measures (dashboard and actions).

  6. Outline of business management - Wikipedia

    en.wikipedia.org/wiki/Outline_of_business_management

    Effective management of oneself is a natural prerequisite of effective management. [2] Personal skills related to business activity include: Managerial effectiveness – Capability of producing the desired result Pages displaying short descriptions of redirect targets – getting the right things done .

  7. Social entrepreneurship - Wikipedia

    en.wikipedia.org/wiki/Social_entrepreneurship

    Using wiki models or crowdsourcing approaches, for example, a social entrepreneur organization can get hundreds of people from across a country (or from multiple countries) to collaborate on joint online projects (e.g., developing a business plan or a marketing strategy for a social entrepreneurship venture).

  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  9. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The plan is created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.