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2. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   In March 2016, the Internet Advertising Bureau reported that UK ad blocking was already at 22% among people over 18 years old. [111] [112] As of 2021, 27% of US Internet users used ad blocking software, a trend that has been increasing since 2014. [113] Among technical audiences the rate of blocking reaches 58% as of 2021. [114] [115] [116]

3. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

4. Keyword advertising - Wikipedia

   en.wikipedia.org/wiki/Keyword_advertising

   Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular phrase is composed of one or more key terms that are linked to one or more advertisements.

5. Advertising media selection - Wikipedia

   en.wikipedia.org/wiki/Advertising_media_selection

   Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.

6. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   Search advertising activities can be measured in five ways: CPM: Cost per thousand viewers was the original method used for pricing online advertisements. CPM remains the most common method for pricing banner ads. CTR: Click-through rates measure the number of times an ad is clicked as a percentage of views of the Web page on which the ad ...

7. Direct marketing - Wikipedia

   en.wikipedia.org/wiki/Direct_marketing

   With the expansion of digital technology and tools, direct marketing is increasingly taking place through online channels. Most online advertising is delivered to a focused group of customers and has a trackable response. Display Ads are interactive ads that appear on the Web next to content on Web pages or Web services. Formats include static ...