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Air Jordan is a line of sports shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
Instead, Geller resold sneakers for a living via eBay. After Geller was banned from shopping at Nike in 2009, he transformed his San Diego warehouse into a museum for sneakers, which he called the ShoeZeum. The ShoeZeum contained an assortment of Nike and Air Jordan sneakers and was visited by top Nike executives, including then-CEO Mark Parker ...
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The shoe was released on June 9, 2012. While it had a retail price of $245, preorder bids on eBay reached as high as $90,000. The Air Yeezy II was available in two colors, platinum and black, [9] [11] [12] and was later released in an all-red colorway known as "Red October", which were released on February 9th 2014. [13]