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Asch's results cannot be explained by informational social influence, because in this case, the task was easy and the correct answer was obvious. Thus, participants were not necessarily looking to others to figure out the right answer, as informational social influence predicts. Instead, they were seeking acceptance and avoiding disapproval.
Informational influence comes into play when people are uncertain, either from stimuli being intrinsically ambiguous or because of social disagreement. Normative influence is an influence to conform to the positive expectations of others. In terms of Kelman's typology, normative influence leads to public compliance, whereas informational ...
Normative influence vs. referent informational influence [ edit ] The Asch conformity experiments are often interpreted as evidence for the power of conformity and normative social influence , [ 18 ] [ 19 ] [ 20 ] where normative influence is the willingness to conform publicly to attain social reward and avoid social punishment. [ 21 ]
Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice .
When the advocated norm could be correct, the informational influence is more important than the normative influence, while otherwise the normative influence dominates. [8] People often conform from a desire for security within a group, also known as normative influence [9] —typically a group of a similar age, culture, religion or educational ...
By complying with others' requests and abiding by norms of social exchange (i.e., the norm of reciprocity), individuals adhere to normative social influence and attain the goal of affiliation. [1] [3] An example of both normative and informational social influence is the Solomon Asch line experiments.
Interpersonal influence [1] is a type of social influence which results from group members encouraging, or forcing, conformity while discouraging, and possibly punishing, nonconformity. It is one of three types of social influences that lead people to conform to the majority, or the group's norms.
There are two types of conformity motivations known as informational social influence and normative social influence. Information social influence is the desire to obtain and form accurate information about reality. Information social influence occurs in certain situations, such as in a crisis.