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In 1980, Armani partnered with L'Oreal on a licensing agreement for the production and distribution of fragrances, cosmetics and beauty products in 1980 [48] It launched its first women's fragrance in 1982 and its first men's fragrance in 1984. [43]
It was the first prestige men’s fragrance widely available in department stores, and is now sold in 120 countries. [2] Aramis was created by perfumer Bernard Chant. [2] The fragrance was introduced early into the UK market after prompting by pharmaceutical legend Erick H. Varty of Glaxo Industries.
The Perfume Shop is a United Kingdom perfume retailer founded in 1992 and owned by A.S. Watson (Health & Beauty UK) Ltd, which is part of the A.S. Watson Group. The A.S. Watson Group acquired The Perfume Shop in 2005.
Superdrug Stores plc (trading as Superdrug) is a health and beauty retailer in the United Kingdom, and the second largest behind Boots UK. The company is owned by AS Watson (Health & Beauty UK) Limited [3] [a] which is part of the A.S. Watson Group. It was acquired as part of the buyout of Kruidvat BV in October 2002.
Armani is credited with pioneering red-carpet fashion. [11] Armani was the first designer to ban models with a body mass index (BMI) under 18, after model Ana Carolina Reston starved herself to death due to anorexia nervosa. [12] Armani broadcast his collection live on the Internet, the first in the world of haute couture, on 24 January 2007.
The fragrance was launched in JC Penney's and became the Number 1 fragrance launch in their history and the Number 1 fragrance launch in chain department stores in 2003, as well as the number 1 fragrance launch in broad distribution in 2003. Over 3 millions units of Celine Dion Parfums were sold in between 2003 & 2004.