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In 1929, it began using the brand name Magic Chef. The Magic Chef name was so successful as an oven and stove brand that American Stove Company changed its name to Magic Chef, Inc. in 1951. [2] [3] [4] The company remained well known for its gas stoves, but attempts to spread the brand to other household appliances were unsuccessful.
1948 ad for Norge refrigerators. The Norge brand of appliances was originally manufactured by the Norge Appliance Company, which was once a division of BorgWarner and later a division of Fedders. The Norge name was acquired in 1979 by Magic Chef, which in turn was absorbed by Maytag in 1986. [1] Since 2006, Maytag is a part of Whirlpool ...
After being cleared by a federal appeals court in January 1986, Whirlpool Corporation was cleared to purchase KitchenAid for $150 million, after initial complaints regarding competition from dishwasher manufacturers White Consolidated Industries and Magic Chef were dismissed. [8] [9] Refrigerators were added to the product line later in 1986. [1]
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During its manufacturing prime, the plant produced stoves and ranges under Allen Manufacturing Company, Dortch Stove Works, and Magic Chef Inc., as well as bedding and furniture under Jamison Bedding Company. [1] Now, the plant is known as The Factory at Franklin, and operates as a mixed dining, retail, and entertainment center. [2]
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